Hi, I'm Jacob Henderson.
I design systems for creative work.
Software, workflows, and operational tools
The Ascend Visualization Studio is a purpose-built creative operating environment designed to support production work at scale inside a non-creative organization. It was originally developed within a large industrial manufacturer, where integrated teams needed to move quickly, stay aligned, and ship consistently without losing context, institutional knowledge, or taste.
Ascend treats design, writing, and technical work as parts of a single system — one where ideas, assets, and decisions remain connected from intake to delivery.
- A single source of truth for creative work across integrated teams
- Clear ownership and traceability from idea to archive
- Fewer handoffs and less scope creep
- Reduced duplication and lost work
- Systems that evolve with how people actually work
ArtStart
ArtStart allows teams to intake and manage advertising and production requests directly against real delivery formats. Orders arrive already connected to size constraints, editorial calendars, localization requirements, and downstream systems like QR generation and asset tracking.
ArtStart also handles the administrative labor around creative work: notifying stakeholders, trafficking jobs across teams, and automatically preparing standardized working files on each operator's local system. By the time work reaches a creative desk, the context is complete, the structure is in place, and the only remaining tasks are creative.
- Structured intake tied to vendor advertising formats and constraints
- Automatic job routing and stakeholder notification
- Standardized working files generated at the start of each project
- Integrated localization and QR generation at the intake stage
- Zero re-entry of data between request and production
- Automatic archival of completed work with full context preserved
Copydesk
Copydesk places writing work directly on a production schedule, creating a shared timeline for authors, editors, and stakeholders. Content is reviewed in its eventual formatting — not as abstract text — so teams see exactly how language will appear in real deliverables before anything ships.
Every revision is archived structurally, allowing language to become a reusable asset. The same database feeds dynamic product collateral, documentation, and localized content, while automatically generating translation surfaces and historical records in parallel.
- Scheduled writing cycles with enforced stakeholder visibility
- Content previewed in final production formats
- Canonical language archive with persistent history
- Dynamic reuse of copy across product and marketing systems
- Automatic generation of translation artifacts and records
FileRoom
FileRoom functions as both a comprehensive digital asset manager and a living archive of creative work. Every project arrives with full context: original requests, specifications, versions, approvals, and final deliverables remain linked as a single historical record.
In addition to preserving finished work, FileRoom maintains a continuously evolving library of prepared elements — images, layouts, and production-ready components — so high-value creative assets remain discoverable and reusable instead of being recreated or lost.
- Centralized archive with full project context preserved
- Intelligent tagging and cross-project categorization
- Full-text and visual search across all asset types
- Structural versioning tied to production history
- Curated libraries of reusable creative elements
Codedesk
Codedesk exists because contemporary systems need to communicate across physical and digital space. QR codes are often treated as simple links or marketing artifacts. In practice, they are boundary objects — interfaces between people, devices, and systems that don't otherwise talk to each other.
In addition to technical structure, Codedesk introduces a design and semiotic layer: visual styling, layout systems, and symbolic markers (such as emojis) allow these interfaces to carry human meaning at a glance. Instead of anonymous black squares, they become legible surfaces that signal intent, category, and trust before they are ever scanned.
Try Codedesk- Structured QR types tied to multiple data formats
- Consistent visual systems across functional categories
- Semiotic markers for human legibility and intent
- PNG-based outputs for reliable cross-platform rendering
- Regenerable codes without changing encoded meaning
- Codes treated as reusable system components